The difference between email being identified as an art or a science is truly an individual decision based on the impact that the elements of the design mean when they are processed by the viewer

It is difficult to produce a television documentary that is both incisive and probing when every twelve minutes one is interrupted by twelve dancing rabbits singing about toilet paper

If I were starting life over again, I am inclined to think that I would go into the advertising business in preference to almost any other. The general raising of the standards of modern civilization among all groups of people during the past half ce

Advertising - a judicious mixture of flattery and threats

Advertising research is one-half frustration, one-half exclamation point, and one-half question-mark. If this adds up to more than 100 percent, it proves that mathematics and research sometimes gives confusing results

The headline is the most important element of an ad. It must offer a promise to the reader of a believable benefit. And it must be phrased in a way to give it memory value

If advertising is not an official or state art, it is nonetheless clearly art

I can not think of any circumstances in which advertising would not be an evil

I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years

Advertising has done more to cause the social unrest of the 20th century than any other single factor