It is not necessary to advertise food to hungry people, fuel to cold people, or houses to the homeless

Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals

There is more money wasted in advertising by underspending than by overspending. Years ago someone said that underspending in advertising is like buying a ticket halfway to Europe. You've spent your money but you never get there

Political advertising ought to be stopped. It's the only really dishonest kind of advertising that's left. It's totally dishonest

I know of a brewer who sells more of his beer to the people who never see his advertising than to the people who see it every week. Bad advertising can unsell a product

A vast sector of modern advertising... does not appeal to reason but to emotion; like any other kind of hypnoid suggestion, it tries to impress its objects emotionally and then make them submit intellectually

Every time a message seems to grab us, and we think, I just might try it, we are at the nexus of choice and persuasion that is advertising

Democratic nations must try to find ways to starve the terrorist and the hijacker of the oxygen of publicity on which they depend

Advertising moves people toward goods merchandising moves goods toward people

A good advertisement is one which sells the product without drawing attention to itself