Advertisements are now so numerous that they are very negligently perused, and it is therefore become necessary to gain attention by magnificence of promises and by eloquence sometimes sublime and sometimes pathetic

In advertising, not to be different is virtual suicide

Advertising is the fine art of making you think you have longed for something all your life that you never heard of before

Mass demand has been created almost entirely through the development of advertising

As a profession advertising is young as a force it is as old as the world. The first four words ever uttered, Let there be light, constitute its charter. All nature is vibrant with its impulse

Every advertisement should be thought of as a contribution to the complex symbol which is the brand image

Advertising is a racket, like the movies and the brokerage business. You cannot be honest without admitting that its constructive contribution to humanity is exactly minus zero

If you ever have the good fortune to create a great advertising campaign, you will soon see another agency steal it. This is irritating, but don't let it worry you; nobody has ever built a brand by imitating somebody else's advertising

I've never found a client's business problem that could be solved solely through advertising

Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them