Advertising is the genie which is transforming America into a place of comfort, luxury and ease for millions

Advertising practitioners are interpreters. But unlike foreign language interpreters, adpeople must constantly learn new languages. They must understand the language of each new product, and speak the language of each new target audience

Managing an advertising agency isn't all beer and skittles. After fourteen years of it, I have come to the conclusion that the top man has one principle responsibility to provide an atmosphere in which creative mavericks can do useful work

Advertising is the life of trade

Rarely have I seen any really great advertising created without a certain amount of confusion, throw-aways, bent noses, irritation and downright cursedness

The simplest definition of advertising, and one that will probably meet the test of critical examination, is that advertising is selling in print

In Hollywood, an equitable divorce settlement means each party getting fifty percent of publicity

There is no need for advertisements to look like advertisements. If you make them look like editorial pages, you will attract about 50 per cent more readers

It is pretty obvious that the debasement of the human mind caused by a constant flow of fraudulent advertising is no trivial thing. There is more than one way to conquer a country

Just because your ad looks good is no insurance that it will get looked at. How many people do you know who are impeccably groomed... but dull?