The work of an advertising agency is warmly and immediately human. It deals with human needs, wants, dreams and hopes. Its 'product' cannot be turned out on an assembly line
rumapaul Quotes And Sayings
Total: 16195 Quotes
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If an ad campaign is built around a weak idea - or as is so often the case, no idea at all - I don't give a damn how good the execution is, it's going to fail
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Advertising is an environmental striptease for a world of abundance
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I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes
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Publicity, publicity, publicity is the greatest moral factor and force in our public life
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Advertising isn't a science. It's persuasion. And persuasion is an art
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There is no advertisement as powerful as a positive reputation traveling fast
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Advertising is what you do when you can't go see somebody. That's all it is
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Advertising is the modern substitute for argument its function is to make the worse appear the better
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Quotes By Ruma