The very first law in advertising is to avoid the concrete promise and cultivate the delightfully vague
rumapaul Quotes And Sayings
Total: 16195 Quotes
-
0 up 0 down
View / Add Comments (0) -
0 up 0 down
View / Add Comments (0) -
Many a small thing has been made large by the right kind of advertising
0 up 0 down
View / Add Comments (0) -
Is advertising a profession, like law or medicine? How many new parents clutch their baby to their breast and declare, 'I want this child to grow up to be a media planner'?
0 up 0 down
View / Add Comments (0) -
Any seeming deception in a statement is costly, not only in the expense of the advertising but in the detrimental effect produced upon the customer, who believes she has been misled
0 up 0 down
View / Add Comments (0) -
The Great Idea in advertising is far more than the sum of the recognition scores, the ratings and all the other superficial indicators of its success it is in the realm of myth, to which measurements cannot apply
0 up 0 down
View / Add Comments (0) -
The art of advertisement, after the American manner, has introduced into all our life such a lavish use of superlatives, that no standard of value whatever is intact
0 up 0 down
View / Add Comments (0) -
Advertising is, actually, a simple phenomenon in terms of economics. It is merely a substitute for a personal sales force - an extension, if you will, of the merchant who cries aloud his wares
0 up 0 down
View / Add Comments (0) -
The effect of power and publicity on all men is the aggravation of self, a sort of tumor that ends by killing the victim's sympathies
0 up 0 down
View / Add Comments (0) -
Advertising causes conflicts at exactly the most vulnerable age for children to be in conflict with parents
0 up 0 down
View / Add Comments (0)
Quotes By Ruma