The advertisers who believe in the selling power of jingles have never had to sell anything

Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on them if they stopped

I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes

Managing an advertising agency isn't all beer and skittles. After fourteen years of it, I have come to the conclusion that the top man has one principle responsibility to provide an atmosphere in which creative mavericks can do useful work

There is no need for advertisements to look like advertisements. If you make them look like editorial pages, you will attract about 50 per cent more readers

Every advertisement should be thought of as a contribution to the complex symbol which is the brand image

If you ever have the good fortune to create a great advertising campaign, you will soon see another agency steal it. This is irritating, but don't let it worry you; nobody has ever built a brand by imitating somebody else's advertising

Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them

Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals

Political advertising ought to be stopped. It's the only really dishonest kind of advertising that's left. It's totally dishonest